Nowadays, one of the biggest marketing strategies that help online retailers build a successful Internet business is SEO marketing. Search Engine Optimization (SEO) is the process of modifying your website so that it will be listed in the top search results after somebody performs a search on Google. This is the best way to get visitors and traffic to your website. There are many different SEO strategies available and each one will help you increase your visibility and your website’s page rank. So what are the best SEO strategies? I will talk about the top 5 best SEO strategies that are being used today for optimizing a website or blog.
One of the best SEO strategies that you should consider is to brainstorm and come up with the right keywords that will efficiently help people discover your website and drive traffic to it. Pretend you are a consumer and think about what you would type into the search bar to find your business and content. If you are having trouble finding the right keywords then I suggest you use a free tool such as the Google AdWords Keyword Tool. You can use this tool to see the competition for the keywords that you have chosen. If your keyword has too much competition, then I recommend you use longer keywords, such as a keyword phrase consisting of maybe 2-5 keywords. The longer the keyword, the lower the competition, the better your chance of having your website ranked higher on the search engine’s search. However, don’t use an extremely long keyword phrase because you need to understand whether or not your visitor will search for a phrase that long. Keep that in mind and you will find the right keyword that will attract more people to your website.
#2 BACKLINKS ARE ESSENTIAL!
The next best SEO strategy that you should consider is building backlinks. Backlinks are also known as incoming links and inbound links to a website. They are essential to your site because Google determines how popular your website is by noticing how many people visit your site. In other words, search engines often use the number of backlinks for a website as an important indication for determining the ranking, popularity and importance of your website. However, you can’t just have any backlinks, you will need to build quality backlinks that are related to the content of your website or niche. For example, you don’t want to have a website about strategies for SEO and then build a backlink to it on a dating website. That’s not a quality backlink. Another thing to keep In mind is you want to build backlinks to authority sites in your niche business or that have content similar to yours. [Read More on Do’s and Don’t’s About Backlinks]
#3 QUALITY CONTENT OVER QUANTITY
This is definitely a no brainer. Would you rather read something that is misleading and false or something that is written well and informative? Providing quality content on your website instead of filling your website with a bunch of poorly written articles will not help you in . No one wants to visit your site to read a bunch of silly nonsense. Therefore, my advice to you is to provide well researched information that will have your visitor asking for more. It’s great for them and definitely helps your business.
#4 IMAGES ARE JUST AS IMPORTANT AS WORDS
Images play an important role on your website as well. There are many people out there that are looking for images of products rather than looking to read about that product. Therefore, be sure to have a lot of high quality images of that product on your site and that the file names contain important keywords. This way the images will have a high rank in the search engine for people to easily find your image and visit your website. This may seem like an unlikely strategy, but trust me; it is one of the best SEO strategies that you have to consider using.
#5 GET INVOLVED IN SOCIAL MEDIA!
Social media is such a hot topic in modern society. Nowadays, everyone is saying “Like my page on FaceBook!”, “Follow me on Twitter!”, and “Subscribe to me and favorite my videos on YouTube!” It is insane how much big the social media has exploded on the internet. Therefore, you must use it to your advantage. Create a FaceBook page, Twitter and YouTube account. Allow your customers to join your page, follow you, and subscribe to your channel because they can easily spread the word to other people that they know. Sooner or later, you will have a lot more visitors checking out your site. This is definitely the best strategy for SEO and it is FREE!. You can truly express to others what makes your business unique and different from all the other businesses out there.