It is hard for small businesses to attract attention to their location without the help of local SEO. I know it is not easy managing a business and the marketing of the business at the same time. Thankfully, there is the help of internet marketing. There is a ton of potential when it comes to internet marketing and a lot of people don’t realize that. They try it for a couple of marketing campaigns and abandoned it after a while. It doesn’t work right away. It takes a lot of time and effort. With some techniques of local SEO, you can get your business noticed no matter where your business is.
Google is your right hand helper
Google is the ultimate search engine that everyone uses. It is the most popular search engine on the internet today. Furthermore they provide a lot of tools that will help promote your business. One of these tools that I like to discuss is Google+ Local (formerly known as Google Places).
Create a Google account if you haven’t yet and sign in. Then go to “Places for Business”. Here you can fill out all the information about your business like the location and the name of business. In addition to that, you must provide Google more information about what your business can offer to customers. Be sure you are as descriptive as you can with you business as this will attract more attention. Then, in a matter of a couple of minutes, you business will be discoverable on Google Maps, Google Shopping etc. Now local people can finally find you!
Customer Reviews are Essential
People are more likely to visit your business if you allow other people to write a review about your business. If your business has an 85% positive rating then people will think “Wow, this must be a great service to check out”. Then sooner or later, people will come flocking to your business.
However, this doesn’t you go and make fake accounts to post positive reviews. People are smarter than you think. They can tell if the reviews are not honest and then your business will lose credibility. Do not waste this opportunity!
Practice Safe SEO Techniques
This is quite obvious, but you may be surprised how many people don’t focus on their content first. They just want to go out there and get noticed. Wrong. You must practice safe SEO techniques to enhance your web content. I say “safe” SEO techniques because there are other techniques out there called black hat techniques that you should avoid. Be honest about your content. (Do not plagiarize or copy others). Next, make sure you are using region-specific keywords that are relevant to your content topic. You can use Google Adwords Keyword tool to help you come up with the right keywords. Lastly, you can find out all in the information like demographics about your website with Google Analytics to get a better understanding of where your traffic is coming from and things like that.
There are many other ways to use local SEO, but these are three examples that you should look into first. So is there any other local SEO advice that you would like to share?