Basics of Search Engine Marketing

Marketing has long been a staple of our society.  We see it on the large billboards as we drive down the road, in the constant stream of commercials on TV and perhaps even more so while we surf the internet.  Over the years internet marketing has evolved into a huge business and since it is much cheaper than traditional media, it is much easier for new businesses to easily break into the market.  Despite this fact, it is still not easy to get the costumers you want by throwing money at the internet. You need to choose which marketing tactics you want to employ and where.

You could opt for those annoying pop-up ads that manage to get onto every webpage that the general population views or you could be a little more respectable and choose search engine marketing online.  SEM is a very popular way to let people know that your site exists and it is done in a not so intrusive way.  For search engines marketing has two major conduits: optimizing your website so that it shows up on the first page of the results list and pay-per-click (PPC) marketing.  Both of these have their strengths and their weaknesses.

Perhaps the best thing about search engine optimization (SEO) is that it can be done for absolutely free.  You just need to make sure that your site has good content along with a good balance of keywords that will make it seem more relevant in the results.  Most people don’t want to look too hard for the products or information they want when they do a search, so the best way to implement search engine marketing online is to try to get yourself onto the first page or two of the results.  The only problem here is that you are working against hundreds of other people who are trying to do the exact same thing as you.  Be sure to do your research and choose keywords that balance traffic with competition.

Your other major option is to shell out some money for PPC marketing.  Once again this brand of search engines marketing works with the keywords that you decide to pay for.  The more popular the keyword usually causes the rate per click to increase, but you also don’t have to worry as much about competition and your ad will be displays predominantly on the first page of the search engine results.  Of course, these are just the basics so dig deeper and see how you can get the most out of marketing online.

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